Mar 24, 2010 0
Mar 17, 2010 0
SXSW 2010 #4 – Learning From The Best
The interactive side of SXSW is now drawing to a close and I have had some time this morning to reflect on some of the things I have learned from some of the companies, developers and designers that have been involved at the conference.
One of the most important things I have learned was from a group of freelance developers and also from Gary Vaynerchuk which is really about providing a world class level of customer service. Often when developing you are mainly focused on delivering the end product and the next extension of that product so customer service can often be made a secondary objective.
I have heard this a few times during the conference and actually saw some examples of great products which where not offering much in the way of customer service or support, mainly just a contact e-mail address. From my personal experience with other big companies such as PayPal and Ebay it can be nearly impossible to contact them and a considerable amount of time to get a reply.
If the big companies don’t fix this it does mean that the smaller developers can capitalise on this and set a high standard which hopefully will be replicated throughout the industry.
On another note the SXSWNI guys have all been working hard throughout the trip even if there are no desks or chairs.

David Rice hacking away during SXSW
Lee Munroe has also been giving a series of updates on are trade trip to SXSW which can be found on his blog and also on his Posterous.
Mar 16, 2010 2
SXSW 2010 #3 – Developers, Developers, Developers
We are now on day 5 of our epic adventure in Austin, and have managed to speak to pretty much every company that had a presence on the trade floor.
From my perspective even though I am mainly focused on Mac and iPhone development I was very keen to meet the Microsoft guys to discuss Windows Phone 7 and WebSiteSpark.
I was lucky enough to be interviewed in a commercial for Microsoft discussing the benefits of the WebSiteSpark service and what this would mean for a development studio work flow – this was a great experience and they even gave me a 16GB Zune HD for taking the time to work with them.
I also managed to bump into a few of the Dallas Cowboy Cheerleaders who where promoting WebSiteSpark this was pretty cool!
This has been a great day and I am looking forward until tomorrow where hopefully I will learn more about the underlying technologies behind Windows Phone 7.
Mar 15, 2010 5
SXSW 2010 #2 – The Story So Far
As we enter day 4 of our SXSW trade mission so far the journey has surpassed all expectations.
The presentations are all world class and are happening all throughout the day, the trade hall is full of well established companies such as Microsoft, Veer, LaCie, Sony and many others all displaying state of the art technologies.
From a business perspective many leads have already been uncovered, just by having a quick chat with other companies and explaining what Digital Robot Software offer, I have already had several e-mails looking to follow up on possible projects which at this stage is fantastic.
It is great to be able to network and learn from the other Northern Ireland based companies on the SXSW trip who combined have a wealth of experience which is providing a strong foothold for Digital Robot Software and establishing a presence at the conference.
- Jonathan Cusick
- Marty Neill
- Lee Munroe
- Kieran Graham
- David Rice
- Andy McMillan
Mar 1, 2010 0
SXSW 2010: Digital Robot Software
I have been working hard over the last few months establishing a small iPhone and Mac development studio called Digital Robot Software.
Digital Robot Software will be going live on March 10th with a website launch which will contain details of current and future projects. I have also been working closely with an extremely talented designer who is doing the branding for the company which should give it a strong presence.
Digital Robot Software will also be at this years SXSW conference with 11 other Northern Ireland based companies who I am sure many of you will be familiar with:
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Airpos
David Rice
Filmtrip Ltd
Good on Paper
No More Art
Sonic Academy
The Design Zoo
Lee Munroe
Frank Design & Communications Ltd
This is great news for Digital Robot Software as it will enable a wide exposure of the companies services and will hopefully produce a range of clients and new skills from the available workshops and presentations.
A NISXSW Ning network has been established so all participating companies can easily communicate and so that others can follow us during the conference.
Another site niatsxsw.com has also been established to give complete profiles of the 12 companies including podcasts company backgrounds and will also be updated regularly.
If you are interested in following us on our journey to SXSW you can follow the websites and also the hastag #NISXSW on Twitter.















